MASTERING THE ART OF TV TECH

Nishant Padhiar speaks to the Boss lady of India's very own luxury TV brand, Vu.

- Nishant Padhiar

You have chosen to distance yourself from the entry-level screen sizes. Is Vu aiming to be purely a premium TV brand in terms of tech and size?

We do have entry-level screen sizes but we are not a price warrior or low-cost player. Vu Televisions is a comprehensive TV and display brand and therefore our focus is on innovation, quality and design. The buyers for Vu TVs usually have a higher budget and want the latest technology in large sizes. Secondly, we are focused on a younger audience so the products have more software and hardware innovation than traditional televisions brands.

Abstaining from using brand ambassadors or evangelists, what spawned the CEO-model in you?