Scala Revolutionizing Digital Transformation

SCALA DELIVERS A COMPLETE USER-FRIENDLY EXPERIENCE WITH AN INTUITIVE PLATFORM THAT ALLOWS USERS TO DESIGN, MANAGE AND DELIVER CONTENT TO MULTIPLE MEDIA PLAYERS AND DISPLAYS AT SCALE

- Emmanuel Christi Das

THEY SAY A PICTURE IS WORTH A THOUSAND WORDS

Marketing strategies have seen the fastest rate of change in the past decade due to the continual introduction of advanced technology. No other aspect of digital marketing has seen a similar pace of shift in the overall landscape. The age of fractured digital markets for advertising is nearing its end as an increased number of technologies are trending toward unified markets, where ads extend over imaginary borders to generate more profit. The first wave of non-traditional signage came in the ‘80s and ‘90s, when retailers used VHS tapes and video monitors. Signage marketing evolved when established retailers, mostly those who could afford to do so, exchanged their video monitors for flat-panel displays as the price point lowered on sleeker equipment options. More importantly, hardware options evolved as discs were replaced with media players supported by computers. The key to this trend shift is that content stopped being static and had become dynamic, and marketers were seeing a return on their digital investment. Content was also easily accessible, allowing for real-time updating — a significant improvement for marketers. Then came along digitized display technology, and entered digital signage, changing the entire display marketing topography. Although digital signage has not completely replaced the need for printed signs, it has significantly changed the way consumers interact with retailers. Consumers are growing cautious regarding the drawbacks, including complexity and timely relevance, of sticking to traditional advertising such as print marketing. Those digital images reinforce brand messages, improve recall rates, drive in-store traffic and motivate buying decisions.