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VIACOMCBS TO REBRAND CBS ALL ACCESS AS PARAMOUNT PLUS
AppleMagazine #464
|AppleMagazine
ViacomCBS will rebrand its CBS All Access streaming service as Paramount Plus, set to debut early next year with new, original shows.
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The expanded streaming service has been in the works since February, when CEO Bob Bakish said ViacomCBS planned to add “substantial content” to CBS All Access by drawing from a number of its media platforms.
The new service will add shows from BET, Comedy Central, MTV, Nickelodeon, other Paramount Pictures and ViacomCBS brands, in addition to what CBS All Access already offers.
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