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SMART EYE DEPUTY CEO RANA EL KALIOUBY TALKS AUTOMOTIVE AI
AppleMagazine #509
|AppleMagazine
Rana el Kaliouby co-founded and led Boston startup Affectiva, which uses artificial intelligence and computer vision to analyze mood and emotion.
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Now she’s got a new job as deputy CEO of Smart Eye, after the Swedish eye-tracking company bought Affectiva for $73.5 million in June.
The auto industry is the prime market for Kaliouby and competitors like Australia-based Seeing Machines. Carmakers are bracing for new safety rules and standards around the world that could require dashboard cameras to detect dangerous driver behavior, especially in vehicles that are partly driving themselves but still need human attention.
El Kaliouby says that’s just the beginning of where in-car AI systems are going. This interview has been edited for length and clarity.
Q: Ten years from now, a family’s in a car. What might your technology be doing on their trip?
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