A ride-share app that brings people along

The lunchtime rush is just bubbling at Kedai Kopi hawker center in Singapore's Clementi neighborhood when Anthony Tan strolls in.

- By Charlie Campbell

The co-founder and CEO of the ride-hailing firm Grab orders himself a Horlicks malt drink, sits at a Formica table, and takes a sweep of the bustling vendors. One catches his eye: a stall selling nasi lemak, the signature Malay dish of fragrant rice cooked in coconut milk and pandan leaf. Back in 2012, Tan used to offer it to taxi drivers gassing up in his hometown of Kuala Lumpur, pitching his upstart service while they ate.

"But because we couldn't afford to do a deal with the petrol station, they chased us out," Tan, 40, recalls. He decamped to a nearby sidewalk by fetid monsoon drains. "It was so smelly," he says. "But it was close enough to shout over, 'Hey uncle, do you want free nasi lemak?"