Planting For Progess

Acting on climate change is good for business – that’s why local charity Trees That Count is making it easier for Kiwi companies to fund the planting of native trees.

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How’s your company faring on the sustainability front? In a world where climate change looms large and customers favour socially responsible companies, giving back makes good business sense.

Kiwi tree-planting charity Trees That Count knows this down to the ground. As New Zealand’s only community marketplace connecting native-tree planters with funders, it counts the number of native trees being planted by groups and agencies, and helps increase this number by encouraging donations.

Recently it launched Tree Registries, a new way for businesses to demonstrate environmental leadership and engage with customers. Any business, group or individual can crowdfund through the charity’s website to donate native trees as part of a promotion, say, or to mark a special occasion such as a wedding or new baby.

Trees That Count communications manager Melanie Seyfort says crowdfunding for a native forest is an idea that resonates with customers and employees alike.