'Guideline Has Come A Long Way With Patience And Perseverance'

Guideline Travels is all set to enter it's 20 year of operations in 2017. Pradeep Saboo, managing partner, Guideline Travels, narrates the company's journey and the way forward.

- Reema Lokesh

What is the story behind the dream to set up the firm 20 years ago?

The journey of Guideline began on February 18, 1997. The idea was rather simple, to bring into existence a travel company, which marks itself as a pioneer and also a game changer.

What has been your growth story and the landmark years in business?

We started off from an office space of merely 80 sq ft with a team of two colleagues. In the year 1999 we went on to become the PSA of Star Cruises in India and that is when the B2B business started off. Then came the big year 2003 when the ICC Cricket World Cup took place in South Africa. We partnered with Pyramid Travels consortium to help operate almost 3000 passengers to the cricket event. This gave birth to the tour operator focus of our company. SuperStar Libra home ported in Mumbai, India in the year 2005-06 and 2006-07 and changed the way Indians looked at cruising as a concept and holiday option.