Billionaire’s company hits the fast-forward button for British team
![Ainslie Signs New Cup Sponsor](https://magarticles.magzter.com/articles/5180/278877/5afc2a18d11d3/Ainslie-signs-new-Cup-sponsor.jpg)
Anglo-Swiss chemicals and manufacturing company Ineos will fully fund Ben Ainslie’s America’s Cup team in what is the biggest – and fastest – sponsorship investment in British sailing. The £110m deal, aimed at winning back the Cup for the first time in 167 years, was signed a mere four weeks after Ineos founder, chairman and majority shareholder, Jim Ratcliffe, met Ainslie in a pub and chatted over a beer.
The company will back Ainslie’s BAR team through to the America’s Cup in New Zealand in 2021, replacing Jaguar Land Rover. The scale of the deal means Ainslie will not have to find other backers. It will allow his team to build and test two boats for the new AC75 rule (see page 18) and, crucially, allow Ainslie to focus on performance decisions.
Fast decisions
The speed of the agreement with Ineos has been vital to give Ainslie’s team sufficient development time, but it also says a great deal about the decisive role of Ratcliffe, who intends to be very involved throughout the campaign.
هذه القصة مأخوذة من طبعة June 2018 من Yachting World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2018 من Yachting World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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TAKING OWNERSHIP
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SPECIAL REPORT
DAN HOUSTON ON CHANGES TO THE SHIPPING FORECAST
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NAVIGATION BRIEFING
TOM CHENEY ON RACING ACROSS THE CHANNEL
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NEW YACHTS
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21ST CENTURY TWINS
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UNLIKELY HERO
A CROSS-EUROPE ADVENTURE IN A 10FT DINGHY SEES SANDY MACKINNON NEARLY COME A CROPPER OFF WHITSTABLE’S MUD FLATS
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HER OWN WAY
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THE MIGHTY ESSEQUIBO
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CAPE NORTH
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DOWN WINDING
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