Sergio Sells the Sizzle

The new Masters champion teams with Anirban Lahiri to headline a new Dubai golf tourism initiative.

- Kent Gray

Dubai’s world-class golf offering will eventually sell itself but it certainly doesn’t hurt having a couple of superstars to get the ball rolling.

First it was Tiger Woods serving as the honourary starter for Falcon Golf, hitting balls from the foot of the Burj Al Arab to unveil the new government backed entity during February’s Desert Classic. Now Sergio Garcia has lent his suddenly major name to launch the body’s new online home.