Making Designs Fun And Wearable

The house of tara carries a definite signature which can be identifiable with boho chic prints, use of retro prints in its various travel collections also not limiting itself there and exploring the executive laptop bag section with the use of genuine leather and specially treated canvas. Started in 2012, it has made steady rise in capturing its targeted audience. In an exclusive interview with s&a’s bobo meitei, the brand’s founder and Director Vandit sunil aneja said, our inspirations are fluid and often come from various travelling experiences by observing nature, traditional events/festivals, varied local and ethnic cultures etc.

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How the idea of The House of Tara was born?

The House of Tara, the brand in the Indian fashion retail industry, started operations in October, 2012 with an idea to aspire our Indian audience with playful fashion that has elegance and high finishing; in sync with international quality standard. Started by a team which has approximately 20-year plus experience catering to international market demands through various export partners Cost Plus World Market – USA; Guess – Italy; Max Mara – Italy; Anthropologies – USA to name a few. ‘The House of Tara’ showcases designs that are fun, easily wearable with great utility and offer world class quality to meet our home grown demands and aspirations.

How is the brand positioned today in the Indian market?

The House of Tara has made steady rise in capturing its targeted audience. It carries a definite signature which can be identifiable with boho chic prints, use of retro prints in its various travel collections also not limiting itself there and exploring the executive laptop bag section with the use of genuine leather and specially treated canvas. The House of Tara has carved its own niche by regularly introducing new products in different categories of luggage and handbags thereby giving its audience abundant quality choices at affordable prices. The key is to distinguish itself with high quality products and also at the same time be price sensitive especially when catering to domestic audiences. This aspect poses a real challenge; but with existing control on materials, supplies and manufacturing knowledge and capabilities we more often than not attract our prospective customers to an eventual purchase. We have a strong focus on this product centric pull strategy as our biggest marketing tool and would rather avoid in your face advertising and marketing channels.