Can The 75 Liberty Save Learjet?

Aggressive competitors, challenging economics and a dip in the market all spell trouble. So what’s new about this launch?

- Viju Mathew

IN THE EARLY 1960s, the Learjet 23 created a revolution in business aviation. As the world’s first light regional jet, the 23 had a svelte military fuselage, wing-tip fuel tanks and a top speed of 903km/hr, giving it instant cult status. “If there’s one name associated with business jets, it’s Learjet,” says Rolland Vincent, president of aviation consulting firm Rolland Vincent Associates. “The brand equity is so strong I know many owners who call their aircraft a Learjet, even if it’s built by another manufacturer.”