THE COFFEE KINGPIN

What happens when all your coffee needs — equipment, beans, you name it — is available on one link? Meet Abhinav Mathur, whose roaring e-commerce platform, Somethings Brewing, unites caffeine enthusiasts like never before

- Sanika Achrekar

At Starbucks or any fancy coffee shop, we’re often tempted to pick up one of those fancy, big mugs, some packet of roasted and ground coffee, or a French press that we just need to have. Some of us give in, but some of us take a step back on account of the unnecessary overpricing, freshness of the roast, or just wanting to take our time to understand the equipment we want.

All this browsing, feeling tempted,but not needing to really back off from a purchase is being made possible by Abhinav Mathur, who, during a pandemic that forced the best of us to up our online shopping skills, launched SomethingsBrewing, an e-commerce platform and retail store with “internationally acclaimed coffee gear, accessories, and coffee”, as their social media bio rightly clarifies.

Browsing the website, I realise that we don’t entirely celebrate the wide artisanal coffee range we now have in India. There’s a brand in every price range, tells you where it comes from, and helps you select what suits you, taste-wise. The equipment section takes you through accessories, barista tools, machines, grinders, even cleaning equipment, and there’s also a section to buy commercial equipment. Pretty much a one-stop-shop.