A Smartwatch for Watch Nerds

Still not convinced you can—or should—wear a connected watch? Consider TAG Heuer's Calibre E4, which brings legendary Swiss craftsmanship and ingenuity to wearable tech.

- By Nick Sullivan

Six months after the Apple Watch debuted in 2015, TAG Heuer introduced its first connected watch-a bold early entrée into a market that most of the Swiss watch industry initially dismissed. The old guard thought the Apple Watch was a fad. Now we know smartwatches are here to stay. And while personality-free designs still predominate, TAG Heuer has proven that you can have all that technology in a watch that actually looks stylish.