Francois Gramoli

Creative Director, WeWork India on the role of design in the success of the co-working office-space concept.

- Mridula Sharma

Co-working spaces have validated the buzz they created. To figure out this new-age phenomena, we met with Francois Gramoli, the global Creative Director of WeWork, whose passion and personal involvement in finer details played a pivotal role in the remarkable growth of the company in its mere one-and-half year of existence in the country. The immediate connect with the users can be contributed not only to the striking physical visual design of its spaces, but also the “invisible design”, or the design of services and amenities provided to the user.

As the Creative Director at WeWork in India, Francois is responsible for the design of its properties in new markets and manages design and construction consultants.

Tell us a bit about the design concept and philisophy.