In his quest to create a healthier planet, chef Robert Irvine built a massive global brand. Now 53 and still ripped, he tells us how he maintains his impressive physique while running a business empire.
It’s normal for Robert Irvine to be jolted awake in the middle of the night by an idea, eager to pitch it to his team the next morning. Sometimes it’s an idea for a new live event or an addition to his line of frozen foods. It’s a lot to deal with if you work for Team Irvine, but it’s that inherent and maniacal work ethic that has made the 53-year-old celebrity chef turned entrepreneur’s name into a globally recognized brand.
Chances are good that you’ve heard of Irvine from his popular Food Network shows Dinner: Impossible and Restaurant: Impossible, in which he dispensed tough love and whipped kitchens into shape at breakneck speed. More intense than Irvine’s onscreen demeanor was the interest viewers showed (and still do) in the hard-nosed chef with a heart of gold. Dinner: Impossible lasted for eight seasons and 80-plus episodes, and Restaurant: Impossible, which ran 13 seasons and 160 episodes, garnered a weekly viewership of 1.2 million. In total, 1 billion—yes, billion—people have seen Irvine on TV.
If that’s all you know about Robert Irvine, though, you’re just scratching the surface. He’s penned four books—Mission: Cook!, Impossible to Easy, Fit Fuel, and, most recently, Family Table—hosts a live show called Robert Irvine Live, and publishes a monthly namesake magazine available online. You may have fueled up on Irvine’s FitCrunch bars before a workout or picked up a Robert Irvine Foods meal—a line that includes crab cakes, scallops, and cheesecakes—from your local grocery store. He also has a restaurant, Fresh Kitchen by Robert Irvine, in the Pentagon (which is all we can tell you about that), and, as of July 2017, another in the Tropicana in Las Vegas. And then there’s his partnership with Boardroom Spirits and the Gold’s Gym he owns in Largo, FL.
هذه القصة مأخوذة من طبعة April 2019 من Muscle & Fitness.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 2019 من Muscle & Fitness.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
7 Things Fitness Insiders Want You To Know
We asked seasoned coaches and trainers in the fitness industry for tips and advice that they wish all their clients and social media followers knew. From dispelling myths about training with injuries to assuming all box gyms suck, your training IQ is all but guaranteed to rise a few points after digesting these tidbits.
GRAGE AGAINST THE MACHINES
Fitness entrepreneur James Grage ditched the gym for resistance band workouts to spend more time with his family. Judging by his results, he won’t be returning anytime soon.
GO TO BED TIRED
Forget brains, talent, or genetics. For Special Forces operator and former UFC fighter Tim Kennedy, hard work is the most important factor to a rewarding life.
FINE ART: CHISELING A COMPETITION-QUALITY UPPER BODY
How physique competitor Osamoje Imoohi shaped his mind and impressive body through fitness.
Light Up Your Legs
Juan Morel’s continued quest for bodybuilding’s top prize begins with his killer leg workout.
ROMAN'S SECOND REIGN
After being sidelined with leukemia in 2018, WWE Superstar Roman Reigns returned bigger and stronger—both inside and outside the ring.
COOL RUNNINGS
To break out of his fitness funk, M&F ’s chief content officer, Zack Zeigler, challenged himself to complete a 5K, a 10K, a half marathon, and a 24-hour, 30-mile Spartan Race all in a week’s time.
THE FUTURE OF STEROIDS
M&F explores the advancements being made to PEDs, emerging drugs, and what this all means for the future of bodybuilding and other sports
BRAIN FOOD
These seven foods will nourish your body and sharpen your mind.
THE MODERN RUNNING SHOE...DISSECTED
More innovations have been made in the past decade to the running shoe than ever before, resulting in a product so efficient it was almost banned from all running events. Here are the major changes that have led us to the pinnacle of performance footwear.