Sonik - Raises The Bar...Again!

The latest ZX range of shore rods certainly packs a punch, along with pedigree and performance to match

- Paul Fenech

I’M A HUGE ADMIRER OF NORTHUMBERLAND based tackle company Sonik. Since the brand was launched back in 2007, commitment to continually improve the quality and performance of all its products has been the company’s vision.

A decade on and the team behind the brand, led by commercial director Ian McCormack, continues to work closely with some of the country’s leading anglers as it strives for even more improvement and affordability.

Mixing knowledge with talent is certainly what gives Sonik its leading edge.

A recent addition to its range of sea products is the ZX shore rods. Masterfully crafted using the very best components, there are three models to choose from, and if first impressions are anything to go by I reckon these are set to win many admirers on the beach.

IMMACULATELY BUILT

While many other brands will focus much of their attention on promoting the casting capabilities of a product, a few seem to have forgotten the actual importance of a fishing rod.

From a personal perspective, I want a beach rod that will certainly offer me plenty of power for my casting style – but I also want to enjoy fishing with it.

Some do get the balance just right, but huge price tags, sadly, put these outfits well out of reach to many shore anglers – especially those who are looking to progress further.

The good news, though, is that after several years of development, the launch of Sonik’s ZX rods will come as a huge relief to many.