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Natural Fit

March 2019

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In the subtropical forests of a Japanese island, apple and hermès reveal how their ultra-connected new design could help us unplug

Natural Fit

‘I’m here by choice, not by obligation,’ Jony Ive tells me as we trek through the dense, mysterious forests of Yakushima in southern Japan.

Me too! My 12,000-mile round-trip from London to this remote island was arduous, but worth it. It’s not often you get to spend time in such a magical environment in the company of Apple’s chief design officer and Hermès’ artistic director, Pierre-Alexis Dumas.

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