The future of jewellery industry is promising, here's why

Covid-19 has changed the way we look at things. Not only has the global pandemic affected our lives in unimaginable ways, but also impacted our habits from work to shopping, every avenue possible has taken a blow.

- 

While the world is weathering an economic crisis, with nations building respective strategies to sail through, the jewellery industry has also slowed down. But, if there has been an industry that has remained fluidic for many decades, it has been the gem and jewellery industry. Famines, floods and other natural disasters haven’t really been able to affect it greatly, as the demand for jewellery has always existed and the artisans and jewellers have always pushed themselves harder to meet the demand. So, what lies ahead for the industry that has survived all odds and proved to be the phoenix rising from the ashes? We got in touch with the industry biggies to know what the future holds for the jewellery industry and here’s what they had to say.

According to Anand Shah of Anand Shah Jewels, the future of jewellery in India definitely looks promising as it has come a long way. “From considering gold as a mere investment to holding dignity in owning precious jewels, our country has evolved to a great extent. With changing times, we have witnessed different trends in the jewellery industry, only to desire for more. Be it the special occasions like weddings or auspicious days like ‘Akshay Tritiya’ etc, jewellery makes it a complete affair,” says Shah, who feels the trend will continue for eternity.