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FASHION MEETS FUNCTION
March 2022
|MEN'S FOLIO Malaysia
Introducing today’s wearable technological breakthroughs that do not sacrifice on style.

Today’s fashion has been pretty much influenced by the innovation taking place in the smart digital realm. The latest advancement in wearable technology comes in the form of a co-created Levi’s Commuter Trucker jacket with Google ATAP’s Project Jacquard technology woven installed. It may look like a normal biker jacket, but the wonders start the moment you touch it. With just a simple touch on the sleeves, users (or should we say, wearers) can wirelessly access their phone and mobile apps to tune in to their favourite music, silence a phone call or get an estimated ETA on their destinations. Not just that, users can also programme every swipe and tap via the Jacquard phone app with commands of endless possibilies ranging from saving your location to bringing up the Google Assistant in your headphones, from skipping to the next song to controlling your camera for selfies. And the best part is, the jacket can be washed!
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