Gentleman's Code

49 years after its launch, the codes of Givenchy Gentleman perfume have evolved according to the House's fashion creative director but its olfactory essence has always stayed resolutely masculine.

- Bryan Goh

One might not know this considering the feminine mystique of the House of Givenchy - Audrey Hepburn's key wardrobe from 1954, and the heavily ruffled Bettina blouse are prime examples was that Monsieur Hubert de Givenchy dressed men of both the bourgeoisie and the intellectual in 1969. What was his first collection called? Gentleman Givenchy. When it comes to the fragrance line of the same name that now sees Gentleman Society as its eighth edition, each fragrance has always stayed close to l'air du temps while never wavering in its bottle design. A handsome glass flacon with rounded edges suggested softness, and its glossy cap pops off with an ASMR-worthy click.