Chasing the Light

La Prairie collaborates with digital artist Carla Chan to preserve the beauty of the Swiss Alps

- MIA CASTRO

Upon first look at the latest art collaboration between La Prairie and Carla Chan titled Fading Space of Dawn, viewers are immediately mesmerized by the image of an ethereal light that glows around the Swiss Alps. But as time passes, viewers soon realize that the artwork isn't simply about a beautiful golden hour. By blending physical and digital materials, Chan created a hybrid and immersive virtual landscape that allows viewers to see the Swiss Alps, from dusk until dawn, in real-time.

"I focused on the moment when nature disappears into the darkness and vanishes into the unseen," Chan shares in our exclusive interview. "Using digital media, I created a space to reflect on nature and its future."

This second artistic partnership also coincides with the re-imagining of the brand's Pure Gold Radiance Nocturnal Balm-a moisturizer that strengthens the energy of devitalized skin and is inspired by how the golden hour reflects across the Swiss lakes-with the theme "The Dawn of Radiance."

"We share many similarities through our visions, the arts, and our connection to nature," Chan affirms. The artwork was premiered via augmented reality technology at the Frieze New York, an international contemporary art fair, and exhibited at Hong Kong's cultural and art center Tai Kwun.