The Internet-era capitalism has catapulted skincare into the billion-dollar industry it is today. Aesthetic packaging, exquisite ingredients like snail mucin, and even the social message behind a brand-all are marketing tools that lead to more consumption than necessary. So when Korean beauty and French pharmacy brands made their place on the skincare shelves of India's beauty junkies, it wasn't unexpected. What came as a surprise, though, is how the sleepy sector of Indian pharmacy skincare woke up, and started to creep up the ladder too.
The crux of Indian pharmacy's appeal is its ability to provide potent, highly effective formulas at a much cheaper rate, which your mainstream beauty brands could never - and many of these pharma moisturisers, creams, and lotions are now being presented on the Internet as something that can rival luxurious products. How is this once-quiet market grabbing the attention of the beauty and skincare audience?
SETTING PRIORITIES STRAIGHT
With mainstream skincare brands, their formulations feature a minimum concentration of active ingredients that can suit most skin types. However, these products sell at a higher rate because of their investment in packaging and marketing campaigns. In the case of pharmacy skincare, however, priorities are different. "These products are generally prescribed by dermatologists since they have higher concentrations of ingredients in a purer form. Hence, they must be FDA approved for skin safety," elaborates Dr. Madhuri Agarwal, dermatologist and founder of Yavana Aesthetic clinic, Mumbai.
هذه القصة مأخوذة من طبعة Grazia MARCH 2024 من Grazia India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Grazia MARCH 2024 من Grazia India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
NEW ROLE, NEW RULE
As the first Indian woman to win two Michelin stars and a new mother, chef Garima Arora shares her recipe to a well-rounded life full of flavours, tradition, and ambition
HUMBLE HERITAGE
India’s multicultural facets and diverse approach to food, fashion, and life has inspired many, and this brand is paying the ultimate tribute to the country
CLEAN SLATE
What are the beauty secrets of Gen Z representative Khushi Kapoor, the firstever ambassador of a much-loved Korean beauty brand?
PORE PERFECTION
What is oil gritting and why is everyone talking about it?
ELEVATING QUIET LUXURY
This Italian fashion house is consistent in its efforts to make subdued luxury look cool
A LOVE LIKE THIS
After a picturesque show that got everyone talking, Amrita Khanna and Gursi Singh of Lovebirds speak about their new collection
SOME KIND OF BRILLIANCE
How do you detail a sparkling four-decade long career journey in a half-hour chat? By uncovering the things that matter the most: A passion for design, a love for gemstones, and a dream of wanderlust. In what is probably her 40th visit to the country for Bulgari’s A Roman Holi gala), Lucia Silvestri, Bulgari’s Creative Director, talks to Grazia about the things that she holds closest
STRAIGHT-TALKING
Going beyond being a nod to tradition, embracing our heritage is an exploration of timeless craft, details Monica Shah of luxury label JADE
Label ALERT
This month, form and fabric shape different philosophies on dressing
YOUNG CONNOISSEURS
Meet Rudritara Shroff, the 16-year-old who brought together revered names in Indian art to create artworks that aid neonatal growth