VOCAL FOR LOCAL

The ‘Make in India’ campaign which was launched under the Atmanirbhar Bharat Abhiyaan program has been receiving a lot of positive reviews because of the support it gives to

- Chitra Balasubramaniam

These strange times have made us take a pragmatic approach to life. In the dark hours that followed post the spread of the virus, when the entire world was under strict lockdown, economies began to shut down and what was once an open market soon closed. This made Indians call for a more Swadeshi outlook towards life thus helping not only the needy and the unemployed but also ensuring that the production in their own country continued to thrive.

The ‘Make in India’ campaign which was launched under the Atmanirbhar Bharat Abhiyaan program has been receiving a lot of positive reviews because of the support it gives to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build the best in class manufacturing infrastructure in the country. The campaign’s latest focus is on the ‘Vocal for Local’ aspect of the campaign which has given a lot of importance to local manufacturing and supply chains amidst the Covid-19 crisis. This campaign has in no way had a negative connotation or impact on the country's economy. It doesn't encourage boycotting products from abroad either. Instead, it focusses and emphasises on production within the country. The ultimate goal of the campaign is to boost local industry and production by augmenting and utilising locally available resources and manpower.