Handmade In Style

The ultimate one-stop shop for every avid shopper, NETE.IN is redefining fashion trends by putting together an esoteric collection of clothing. Anurima Das explores the brand that caters to fashion conscious individuals…

- Anurima Das

NETE.IN (pronounced as netty), is an endeavour that curates handmades. It makes them available to those people who love to flaunt stylish basics. NETE.IN was conceptualised and put into action to address niche shopping requirements. The platform filters through designers and their clothes, and creates a portal that is au fait with the latest fashion trends. This esoteric collection of clothing and accessories helps every shopper bring out their upbeat and obscure side. NETE’s innate sense of style features a playful juxtaposition between classics, glamorous movie star up-do, urban street style and casual hipster. NETE also supports organisations like – Slow Made, Fair Trade, Organic Clothing, Conscious Consumption, Handmade, Sustainable Fashion, Upcycling, and Recycling, that are trying to create an awareness of how consumerism is affecting the environment.

FROM THE START

The brainchild of Mariya Khanji, NETE.IN was conceptualised in 2013 and was launched in 2015. NETE caters to style and environment conscious individuals. “A certain section of apparel buyers understand the need of the hour and have an inclination for curated, sustainable, handmade clothing. They respect the environment and do not want to invest in synthetic fabrics. These are the people who appreciate handmades and love to flaunt a hundred per cent natural wardrobe. NETE is for such a target audience. It is about celebrating the change,” says Mariya Khanji.