GATEWAY TO FUTURE

Digital Studio turns twelve! Time to bring forward the hidden-gem concepts waiting to transform the M&E universe

- ANISHA GAKHAR

Today’s television bears barely any resemblance to the television our older generations watched. Gone are the days, when TV dictated what, when and how we consumed content. Now, consumer is the king—literally. They want what they want when they want it, and if one company fails to give it to them, they’ll click, tap and search, until they find a company that will. The era of second chances has passed, right?

Over a decade of chronicling emerging trends in the M&E industry, Digital Studio has turned twelve. As per are yearly ritual, we pay our ode to the most promising technologies that are expected to give the M&E industry a facelift. This year, though, instead of summing up technologies, we are striving to bring to the table, a few unimposing concepts—mostly those, which are never in the limelight but should receive their due. Every small detail counts. And keeping in mind below pointers will only help you hone and fine-tune your existing infrastructure by incorporating everything under the sun—to eventually build the base for a holistic approach to business.

Today’s television bears barely any resemblance to the television our older generations watched. Gone are the days, when TV dictated what, when and how we consumed content. Now, consumer is the king—literally. They want what they want when they want it, and if one company fails to give it to them, they’ll click, tap and search, until they find a company that will. The era of second chances has passed, right?