Privacy : Apple Fighting To Keep Your Data Safe

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Data has never been so important. Every time you search for a business on Google, message a friend on Instagram or add an item to your basket on Amazon, companies around the world trade your data, building up a profile of who you are as a consumer to sell more of their products and services, and deliver relevant adverts to you across the web. Without data, Facebook and Google would not be the multi-billion-dollar businesses they are today, and many of our most beloved online services, like YouTube, Gmail, and WhatsApp, would not be free for us to use.

However, as consumers become more digitally savvy and brands have an increasing influence on the way we live our lives, it’s never been more important for giants to protect our data from entering into the wrong hands. In the past month alone, two of the world’s most dominant brands, Google and Facebook, suffered data breaches affecting millions of users. Today, we delve deeper into the crisis and explore how Apple is fighting hackers to protect its users’ data.

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