Dynamic Defence

In An Exclusive Interview, Security Advisor Me Sat Down With Bitdefender’s Recently Appointed Regional Director For The Middle East, Tarek Kuzbari To Discuss His Vision For The Region And What He Thinks Will Be The Future Of The Security Landscape.

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Give an overview of Bitdefender’s operations and its vision for the region. Bitdefender has been in the cybersecurity business for the past 19 years. We have a presence across European markets as well as other international offices.

As for our Middle East operations, we are based here in Dubai where we cover countries in the GCC and Levant regions. We have been doing business in the region for almost 10 years now. Over that period, our operations have evolved through different phases from providing cybersecurity solutions and expertise to consumer clients to small and medium businesses and now the enterprise segment.

Previously, a big focus of Bitdefender’s business has been endpoint protection – everything from encryption, patch management, traditional and nextgen anti-virus, and endpoint detection and response. Today, we now also have a variety of network security offerings solutions including Network Traffic Security Analytics, on-prem sandboxing, threat intelligence solutions and many more.

Having recently taken on the reins of Bitdefender’s regional business, what is the primary focus of your role?

I will be focusing on growing our enterprise business here in the Middle East. My aim is to ensure that our onground teams are well-equipped with the capabilities to deliver our enterprise solutions to the market. The key verticals that our enterprise segment will centre on include the government, finance, telco, manufacturing and healthcare sectors.

Our ultimate goal has always been to develop a premium cybersecurity solution in the market. To date, we have over 150 technology partners that use our products including FireEye, Fidelis and Ivanti among others. These organisations licence a portion of our technology and integrate them with some of their offerings.