"Karbonn Celebrates Simplicity And Indianization"

In an interactive session during the launch of BHIM enabled ‘K9 Kavach 4G’ smartphone, Shashin Devsare, Executive Director, Karbonn Mobiles shares some business insights and roadmap of Karbonn in the coming days

- Anushruti Singh And Suksham Sharma

What is Karbonn USP?

Karbonn’s motto is to celebrate simplicity. The things that are relevant to Indian users should be in the most simplifiedmanner. What we are planning now is to enable artificial intelligence.

Are you worried about the quarterly shifting of market shares?

These quarterly shifting of market shares don’t really affect the long term and season players like Karbonn. Our investments are planned on multiple quarters.

In the Indian mobile phone market scenario, we still have to work a lot in terms of strategy and market size. It can only happen when you can understand the issues like affordability requirements, localization, and the relevance of the services to be offered. It is not going to be a homogenous expectation of the hardware specifications; it’s not going to happen in just the way it happens in the developed countries.

In terms of localization, Karbonn is working on 8 different languages. The languages to be covered are Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Kannada and Bengali.

Our expectations as far as price point is concerned are the fraction of the kind of specifications that the leading mobile companies bring in their products.

What are the languages that the company is working on? Also highlight the relevance of language based services.