'Bobble AI Is Competing With The Likes Of Apple, Google, Microsoft And Samsung'

Bobble AI with its customized and personalized keyboard and content has conquered more than 25 million users across the globe. With partners such as WhatsApp and Tinder it is aspiring even higher. Ankit Prasad, Founder and CEO of Bobble AI shared his insights with My Mobile.

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What is Bobble AI? Tell us about the company’s transformation from its first year till now?

Bobble aI offers numerous products, with the flagship and the most popular product being the Bobble Keyboard; the highest-rated and the most retained keyboard in India. The keyboard exists to make conversations even more exciting, expressive and personalized than before. The company aims to provide a smarter phone experience for the Next Billion Indians with artificial Intelligence around input methods.

Since 2015, Bobble Content has been making people’s lives and conversations entertaining, by creating their unique Bobblehead based customizable stickers and GIFs. A single selfie is capable of producing multiple kinds of conversational content. We gained immense virality and popularity, and within the first 3 months of launch, we had already crossed 1 Million users. Today, the number of Bobble content users has crossed more than 25M.

We realized we needed to have seamless integration with social apps. Trying to achieve this through third parties was too much of a hassle, and we decided to deal with it on our own and have a solution which is handy and universal for our users. We created our own keyboard, and now possess a better understanding of the consumers’ content needs. For real-time content generation and distribution, the keyboard worked like a charm.