Fragrance Haven

With her luxury bath product brand 'Nyassa' Ishween Anand proves that passion for what one loves makes the best success stories, discovers Aditi Jayakar Kane.

- Aditi Jayakar Kane

UNLIKELY BEGINNINGS For Ishween Anand, the founder of Nyassa, starting a brand of body and bath products happened most innocuously. In 2003, as a finance graduate from the Stern School of Management, New York, she had landed her first job with Ernst & Young (E & Y), with her office bang on Times Square. She shares, “For someone from outside, it was probably a dream job. But over a period of time, I personally hated it.”