So Not Jaded

Jade Blue Lounge store, designed by Delhi-based DCA Architects in Ahmedabad adds a true-blue edge to the city high street shopping. The large signage, atrium, double-height ceiling and open windows invite VM&RD to explore its interiors.

- Satarupa Chakraborty

The Jade Blue Lounge in Ahmedabad, part of the leading chain of menswear store, unveiled an exquisite store designed by Delhi-based DCA Architects that combines a modern design language and rich materials to define a larger than life space. Spanning over 11,586 sq ft, the store greets its customers with a classical spiral staircase designed in a rich language of wood and wrought iron taking them to the entrance of the lounge leading into one of the four distinct quadrants. A central cross-display panel orients the visitor into four spaces out of which the two diagonally opposite ones house seating areas. Each seating area with an attached fitting room is designed to address the individual requirements of the private customers. One of the four quadrants is used as an accessorised entry with a large back lit logo on the wall. Two of these spaces holds lounge seating to enjoy the ambience and the experience of bespoke shopping experience. The fourth quadrant along the axis of the entry is a large open space with display panels on each wall. This space is specifically designed as a transition and an area for displaying the exclusive collection. Brass screen