Kalyani Store: Design That Conveys An Experience

PUNE Spread across 10000 sq. ft., Kalyani Store, Pune, is a one-stop destination for interiors and lifestyle products. The store designed by Mumbai-based JCA Architects, offers a unique experience to customers through a strategic design approach that strikes a balance between being minimalist and offering a vivid product presence.

- Mohit Manghani

After the launch of its heritage store nearly 3 decades ago in Pune, Piyush Dhumavat, Director, Kalyani Group, Pune, envisioned his new store to be different from any other retail store. The store located in Bhawani Peth (Timber Market), Pune with a dedicated 20 Car parking was conceived to offer a sleek and sophisticated experience to the customers through its design.

Drawing attention to the store’s objective, Piyush shared, “We wanted to build a store that was one of its kind, all over India, that should not look like any other retail store. The idea was when customers visit the store; one should feel positive vibes as soon as they enter the store.”

Finding the right balance between striking design and minimalism was the key to effective design. Talking about the brief given to the designers, Piyush said, “The core expectation from the designer team was to create a great ambience, not too messy or loud, and with a designer feel. More focus should be on the product display with space for expansion and the facade should give a look of the mall.”