Powering Men

Backed by strong research data and consumer insight, Senco Gold and Diamond takes a serious step in men’s jewellery category by launching an exclusive range called Aham Collection.

- Manoj Chakraborty

Jewellery has often been associated with women in India however, with the market for men’s jewellery growing at a considerable pace; many retailers across the country are trying to get their hands on this category.

Taking a sincere step in men’s jewellery category, Senco gold and diamonds recently launched a dedicated jewellery line for men. Speaking about the collection, Suvankar Sen, Executive Director, Senco Gold & Diamonds said, “Aham signifies self-respect and dignity. So it goes without saying that it had to be the most important elementary objective of the range from the design point of view.”

He believes the challenge isn’t so much about building a brand, but to justify each design to shine on with a perfect blend of masculinity and finesse for a sustainable market presence keeping in view the price and positioning at the right time with the right mix of products to style up the millennium males with an edge to shine on.