STANDING STRONG

The Company expects to maintain annual growth of 20 percent in next three years, says Satish Kumar Agarwal, Chairman and Managing Director, Kamdhenu Group

- Niranjan Mudholkar

Kamdhenu Group was established in 1994. Briefly tell us something about the beginning of the Group.

Kamdhenu group was founded in 1994 with a vision to provide best quality TMT bars in the market at the best price. We began with a single reinforcement steel bars manufacturing business at Bhiwadi in Rajasthan, and today we have now grown into 75+ manufacturing units across the country. Today, Kamdhenu TMT is the largest TMT selling brand in India in the retail segment, having more than 75 franchisee units and more than 11,500 dealers and distributors out of which 7,500 are exclusive for our steel business.

Tell us about the Group’s transformation since then?

Kamdhenu Group has transformed from a single unit operation to being regarded among the best in the business of steel bars and paints in the country. The Kamdhenu model of decentralisation of production through strategic alliances, tie-ups with medium-sized manufacturing units and providing technical upgradation, implementation of Quality Management System and effective distribution through the exclusive dealer network has helped the company reach greater heights.

In what way did the Covid-19 outbreak affect Kamdhenu Group’s business and operations?