The Mini TRS model introduced by the Raymond Group has yielded excellent results from Tier IV and V towns and this is solely due to certain salient and unique factors.
Raymond, that introduced a mini store format, Mini TRS (The Raymond Shop), especially for Tier IV and V towns, has hit the 200-store mark of Mini TRS. “With this new business model we have rolled out over 200 stores in the past 19 months – the fastest retail store rollout in men’s fashion and lifestyle category,” says Mohit Dhanjal, Director-Retail, Raymond Limited. The first Mini TRS was opened in March last year in Bihar. With these new additions, Raymond is now present in over 500 towns – again a first for any apparel brand in the country.
PROFITABLE MODEL
هذه القصة مأخوذة من طبعة November 2018 من The Franchising World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة November 2018 من The Franchising World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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