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It's The 'Vision' That Matters
January 2018
|The Franchising World
Given the fact that spectacle frames are no longer used only for sight correction but also as lifestyle products, Specmakers in South India has got its equation worked out with absolute clarity
Specsmakers, the makers of spectacle frames, lenses and accessories, is taking the South Indian retail market by storm with a store in every nook and corner of cities like Bengaluru, Chennai, and Madurai. In a short span of time, the brand has risen with leaps and bounds, winning the confidence of its customers. Specsmakers, set up in 2007, has served more than 10 million customers in a period of 10 years. “We made a decisive move of becoming India’s first single brand outlet, catering to customers who are keen on purchasing their eyewear at affordable pricing with high-end quality,” says Pratik Shah, Managing Director, Specsmakers.
IN TUNE WITH THE TRENDS
People who wear glasses are often conscious about their looks. Keeping this in mind, Specsmakers try its every bit to complement their customers’ face and style with wide variety of frames and lenses.
“In order to ensure best design and quality, we have associated ourselves with top manufacturers who cater to international brands. We create designs, shapes based on the trends and vision patterns of Indian consumers,” Shah informs.
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