Giving An Extra Shine To Indian Jewellery

Bangalore jewellery biggie, C Krishniah Chetty Jewellers, is all set to expand through franchising. Let’s explore what’s in store for the investors and customers

- Payal Gulati

According to a FICCI ATKearney study, the Indian jewellery market is expected to touch close to Rs 5,30,000 crore by 2018. The sector plays a very important role in Indian economy and has been witnessing assured growing with each passing day. Among the jewellery giants of the country contributing to this growth curve is Bangalore-based jewellery maker, C Krishniah Chetty Jewellers (CKC Jewellers), part of the C Krishniah Chetty Group, which is all set to now expand through franchising. With a history spanning 150 years, the company has been catering to the royal families of south and central India.

The who’s who of India have either stepped into the showrooms or been serviced at their abodes. Iconic pieces made in the past are today collectible, and worthy enough for auction. “The evolving Indian consumer and changing lifestyle of people are the growth drivers of the organised jewellery sector that has seen an elevation over the years,” believes C Vinod Hayagriv, Director, C Krishniah Chetty Jewellers.