A Quick Bite

How Indian QSR market is providing opportunities to new brands to come in and coexist in the country

- Payal Gulati

The country’s growing food service industry is set to reach $33 billion by 2020, with quick service restaurants (QSR) taking up a healthy share of revenue that is expected to reach $4.1 billion by 2020. The QSR sector in India boasts of nearly 100 brands with over 3,000 outlets. There still exists an opportunity for new brands to come in and coexist in the sector.

Hungry For More

The Indian consumers are increasingly spending a huge amount eating out, which churns up a big appetite for the QSR business. Riding on the growing popularity of western fast food in India, Pizza Hut that currently has about 360 restaurants across 100 cities, plans to double its store count to over 700 by 2020.

“In the medium term, we are planning to double the outlets to over 700 in the next five years. India is one of our most important markets in the long run,” says Unnat Varma, MD, Pizza Hut (India Subcontinent), Yum! Brands.