Tailored To Triumph

- Sharon Masige 

Dollar Industries Managing Director Vinod Kumar Gupta believes the company’s biggest strength is its business strategy. “Right now, we are the only company in the hosiery industry to have completed backward integration,” Vinod tells The CEO Magazine. “We have our own spinning, knitting, processing, elastic-making and stitching units to make our products. The captive units account for 40 per cent of the turnover. This gives us a competitive edge in production cost and also ensures uninterrupted supply of raw material.

“Around 40 per cent of our activities are carried out in-house and we have a good amount of quality control on the products. That makes us different in the sense that the product quality we have in the market is excellent.” 

Dollar Industries began as Bhawani Textiles back in 1972, when it was founded by Dindayal Gupta. It later evolved into Dollar Industries and now produces a range of innerwear, thermals, loungewear and casual wear for men, women and children. Its brands include Big Boss, Force NXT, Missy, Champions and Ultra.

Dollar Industries is the first Indian innerwear company to have a fully integrated manufacturing unit. And it has created a strong presence, with manufacturing facilities in Kolkata, Delhi, Tiruppur and Ludhiana.