Marissa Jeanne Maren Baragar Talks About Achieving Balance Amid A Pandemic

President director and commissioner of the family-owned Busana Apparel Group Marissa Jeanne Maren Baragar talks values, sustainability and achieving balance amid a pandemic.

- Julie Cooper

NAME: Marissa Jeanne Maren Baragar

COMPANY: Busana Apparel Group

POSITION: President Director & Commissioner

LOCATION: Jakarta, Indonesia

Busana Apparel Group’s President Director and Commissioner Marissa Jeanne Maren Baragar learned the true “value” of values early on in her career. She was working as an investment banker in New York City for Lehman Brothers during its shocking collapse in 2008 – something that’s often referred to as the biggest corporate failure in history.

Unfortunate as it may seem at the time, it’s moments like this that often create the most meaningful change. For Marissa, it was a change that rocked her to her very core. “When I saw how Lehman Brothers had risen over generations and yet had fallen so quickly, I came to understand the importance of values,” she reflects. “Realising that there’s no company that’s too big to fail was a huge lesson. It cut down my pride in a very big way.”