DIVING INTO THE NEW NORMAL

MS. RAJU BHATIAConsultant, Fashion/Academics Brand Strategist

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Interview taken by Ms. Sukanya Kandarkar and edited by Ms. Prachi Ghelot

Tell us about your educational and professional journey.

Over the past two decades, I have been successfully leading the Fashion Department at B. D. Somani Institute of Art & Fashion Technology. I have sacrificially committed 50 sublime years in the dynamic field of Fashion and Fashion Education.

After my graduation, from JJ school of Arts, I effectively and successfully created award winning campaigns for a lot of Mega Brands at her spell at prestigious Advertising Agency - Lintas. In the late 70s, I started my own unit in Mumbai. I have been creating styles for over 26 years now and also exporting to other countries, especially the Middle East and the US. I have been and am a guide for some Labels as Design and Brand advisor and also functioning as Fashion and Textile trend consultant to a lot of manufacturers across India, firmly promoting the ‘Make in India’ ideology from over 10 years. I have worked intimately with the National School for the Blind and the Rehabiliation of the physically handicapped.

I am currently working with OM CREATIONS and MBA FOUNDATION- both NGOs working with Children and Adults across inabilities. Presently associated with the following

• Member - Advisory Board - CIAE

• Member - Local Committee - ATDC

• Trustee - Trustee Board of India - The Society of Dyers and Colourists – U.K.

• (awarded the SDC Bronze Medal for contribution in the Fashion Industry)

• Member - Steering Committee - Consortium of Green Fashion

• Best Educationist Awards – International Institute of Education & Management, New Delhi

• Awarded the Women of Dignity - International Award 2018