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GBTA's Focus Is On Education
December 2017
|MICE Talk
The Global Business Travel Association (GBTA) will focus on three major conferences in India in 2018 to bring more education to the market, because the needs of the market grow along with its size
Michael W. McCormick, Executive Director & COO, Global Business Travel Association (GBTA), was in Mumbai recently to share his perspective about how the India market (and the Asia Pacific region) for business travel is playing out against the background of the global marketplace. “The big headline though is that India is the fastest-growing business travel market among all the major markets. It moved into the top 10 in size and at the current growth rate it will reach number eight in the world within a few years,” he says.
This is big news, not just for Indian corporate companies but also for service providers who assist their travels. The market dynamics are changing, McCormick says, with China surpassing the US last year and becoming the world’s largest business travel market.
“The world order is changing where growth is tied directly to jobs and the economy. Business travel drives business growth. The growth in India has been phenomenal. The only country where the growth is similar in size and type is China,” he adds.
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