Powering A Pop-Art Movement

Amrita Deora, Founder, The Designera, India's first and only pop-art gallery, is a noted flagbearer of Indian art. She empowers emerging Indian artists by providing a platform for their signature contemporary aesthetic.

- Benaifer J. Mirza

Amrita Deora is a walking lexicon of Indian art. Blessed with creative sensibility and commercial insight, the 24-year-old gallerist strives to empower aspiring Indian artists through The Designera, her newly opened pop-art gallery in Mumbai. The gallery serves as a platform to promote Indian artists for their signature contemporary aesthetic. At her gallery, artworks are handmade with paint, love and hard work.

A combination of her background in entrepreneurship and the arts led Deora to begin her own journey with The Designera. Speaking about how she strikes a balance between the two worlds, she says, "Being born and raised in a Marwari business family, it sparked a fire in my belly for entrepreneurship. Simultaneously, I explored various artistic expressions, from kathak to piano, and painting to ballet. My love for the arts blossomed from a young age. I studied art and design at Central Saint Martin's in London, which was followed by a degree in Commerce from Mumbai University. I am currently pursuing my Masters' in History of Design from the University of Oxford."

Art with a purpose