يحاول ذهب - حر
Seize the opportunity
August 2020
|Indian Management
Rapidly changing consumer patterns during a crisis require a dynamic strategy aligned with the pulse of the market.
India is facing an unprecedented pandemic and struggling with its economic, social, and financial repercussions. COVID-19 has spared no one, with celebrities, medical workers, police, and country heads all being at risk. Many services such as restaurants, physical stores, shopping malls, and schools are still closed. How should businesses and marketers deal with this situation and strengthen their bond with their consumers? We address these issues in this article by looking at the changes in consumer behaviour due to the pandemic.
Rethink
Rethink what the brand stands for. What value do brands add? How do we build and leverage our strengths?
هذه القصة من طبعة August 2020 من Indian Management.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Indian Management
Indian Management
The living mentor
Higher education institutions today are judged not only by their rankings or research output, but increasingly by how well they nurture the human potential within their gates.
5 mins
November 2025
Indian Management
Rethink your brand playbook
Are you tired of trying to convince people that your brand, product, or service is for them? It is frustrating when marketing does not seem to be working as well as you'd hope. When you wish more people knew how great your offering is and feel compelled to bring it into their life.
5 mins
November 2025
Indian Management
The rare Earth elements fiasco
I think it was in April or May 2025 when Maruti-Suzuki pushed the panic button for a likely cutback in production of one of their popular models due to shortage of rare earth magnets.
4 mins
November 2025
Indian Management
Bold brainy bots
In the vibrant vortex of India's corporate cosmos, where ambition aligns with ancestral acumen and innovation ignites incessant ascent, Agentic Artificial Intelligence emerges as the indispensable dynamo, the sine qua non reshaping managerial mastery across every functional frontier.
6 mins
November 2025
Indian Management
Social commerce unboxed
India is in the midst of a shopping revolution. What was once the domain of traditional brick-and-mortar stores, and later e-commerce websites, is now rapidly being reshaped by social commerce—a hybrid of entertainment, community, and digital convenience.
5 mins
November 2025
Indian Management
Trust drives Al success
In the Al economy, trust is the ultimate technology.
10 mins
November 2025
Indian Management
Leading with impact
People management is one of the most pivotal aspects of organisational leadership, influencing employee engagement, productivity, and overall organisational success.
7 mins
November 2025
Indian Management
The Art of Necessary Discord: Building Teams That Think in Counterpoint
Technology has always reshaped the way businesses operate—from electricity to the internet, each wave brought disruption, doubt, and eventual transformation.
3 mins
November 2025
Indian Management
The RevOps wake-up call
Dr Amy Osmond Cook, co-founder; CMO, Fullcast; and co-author, The RevOps Advantage tackles five common myths about RevOps, explaining why it is more important than ever to get it right.
5 mins
October 2025
Indian Management
Trust-first leadership
Part 1 published in the September 2025 issue of Indian Management) of this Series explored how leaders are building competitive advantage through co-creation with customers, cybersecurity executives face their unique trust-building challenge. Part 2 explores how cybersecurity leaders are redefining organisational resilience, moving from prevention-first’ to resilience-ready’ strategies that combine AI capabilities with human expertise to handle massive threat volumes while strengthening stakeholder confidence.
6 mins
October 2025
Translate
Change font size