How I Took a Vacation and Launched А Соmраnу

Andy Hill went on vacation in Cuba in 2018, and while the beaches were great, he's not one to lounge. Instead, Hill went around saying "¡Hola!" and-with the help of a friend who actually speaks Spanish-peppering locals with questions about business opportunities. He is, after all, a guy who has founded 12 companies since his college days.

- By Steven I. Weiss

SIONO ● CEO: ANDY HILL

CATEGORY: HUMAN RESOURCES

THREE-YEAR REVENUE GROWTH: 2,747%

(He also runs those startups while holding down a day job as chief revenue officer for City Furniture, a nearly $1 billion company near Fort Lauderdale, Florida.) All of which explains why, after he kept hearing "software engineering" in Cuba, Hill launched a firm to staff U.S. companies with Latin American software engineers. He named it Siono, riffing on a recurring and somewhat rhetorical-question from that trip: "Want another beer? ¿Sí, o no?" The refrain has become central to the company's growth culture, with Hill and team continually asking, "Are we the best partner they've ever had? ¿Sí, o no?" With $5.5 million in revenue in 2021, the Delray Beach, Florida, company appears to have its answer. -AS TOLD TO STEVEN I. WEISS