'India Is One Of Our Top 4 Global Markets'

Nick Emery, Global CEO, Mindshare talks of key leadership changes, the evolving client-agency relationship, digital transformation, the India market and more...

- Naziya Alvi Rahman

Nick Emery, Global CEO of Mindshare, was in India recently as part of Mindshare’s APAC Huddle meet – an annual knowledge-sharing event which sees participation from across Mindshare’s global markets – and apart from overseeing some leadership changes across the agency, one of the observations he had to make is how he shares an ‘intuitive understanding’ with his India team.

The past year has indeed been a very rewarding one for Mindshare. From winning a plethora of awards across leading industry award platforms, and ranking third amongst the most awarded agencies, according to Gunn Media 100 Report 2018, to completing 20 successful years of operations in 2017, Mindshare has been on a roll. However, more than the awards and accolades, the media agency has been able to hold forth and stay relevant with increasing client wins thanks to its quick adaptation to client needs, especially on the Digital front, which is where Mindshare Fast, the data and analytics digital platform of the company, plays a major role. Last month, Mindshare also launched Mindshare 24, an ideation service which aims to turn around client briefs within 24 hours.

Mindshare’s India business - with five offices across the country in Delhi, Mumbai, Bangalore, Chennai and Kolkata - is on an aggressive growth path, and according to Ashutosh Srivastava, Chairman & CEO, AMEA/Russia/Emerging Markets, Mindshare, India is one of the top three leading markets, which is growing at a faster pace than most other emerging markets. To strengthen its leadership, Mindshare recently elevated Amrita Randhawa as CEO, Mindshare, Asia Pacific and Prasanth Kumar as CEO, Mindshare, South Asia, Middle East and Africa.