Erna Basson

Confidence Is My Million-dollar Asset.

- Lela Struga

Erna is a young woman, very determined toward her success. When she became a mother of two young children it would have been easier for her to give up and say “You can’t be both a mother and have a career”. In fact Erna has a high expectation from herself and for herself. She knew that she could achieve whatever she puts her mind to and grow her confidence while investing in her personal and professional development. This interview shows how a woman like her can be a great role model for many others.

You are a serial entrepreneur and have overcome many challenges - what helped you to be who you are today?

God has truly blessed me in my entrepreneurial journey. Prayer and belief is the firm foundation I base my success on. I have a wonderful support system at home and I am surrounded by like-minded people in my life. I do not allow negative people to influence my way of thinking – negativity is draining and I do not have time for that.

What motivated you to go on the entrepreneurial journey and how do you remember the beginning?

I always believed that I have something unique to offer, and never thought of myself as average. I have always pushed myself to new heights - I can always be better, I can always achieve more. I have completed a four year Bachelors’ Degree in three years with eighteen distinctions while working four jobs and that inspired me to never settle, to never accept an outcome and always push for something better – that is when I knew I am going to be an entrepreneur.