A VISIT TO DELHI’S EMPORIO MALL, which houses some of the biggest global luxury brands such as Louis Vuitton, Dior, and Gucci, this rainy afternoon in the middle of July is telling. All stores have restricted the number of customers to 10 or 12. You have to wait outside if the sales assistants are busy. Louis Vuitton has a 45-minute waiting time. At Dior, the security guard reminds impatient shoppers that “all assistants are busy” (even after an hour of waiting). At Gucci one has to scan a barcode and get a token (I got 36).
Things are, however, different on the second floor of the mall where Indian couture houses such as Rohit Bal, Anita Dongre, Ashima Leena, Gaurav Gupta etc, are located. There are hardly any customers. Since these primarily cater to the Indian wedding market, which has been a Covid casualty, sales are down.
So, is all well with the Indian luxury market? “It’s a mixed bag,” says Abhay Gupta, founder and CEO of Luxury Connect, a brand management firm for such niche companies. “While some brands are doing well, some have shut shop,” he adds. In March, Fendi closed its only store in India (at the DLF Emporio). The YSL and Brunello Cucinelli stores at DLF Chanakya haven’t reopened post the second lockdown. During the pandemic, Bang & Olufsen exited India. On the other hand, there are others like fashion brands Alexander McQueen, Billionaire, Philipp Plein and beauty brand La Mer, which are expected to enter India next year. In fact, Alexander McQueen has already finalised the space in Chanakya, and Versace at Emporio.
هذه القصة مأخوذة من طبعة September 2021 من Fortune India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2021 من Fortune India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
THEY'RE WITH THE BAND
Thanks to groups like Blackpink and boygenius, musicians' synchronized dressing has reached new heights.
RETURN TO FORM
Strong silhouettes drive spring, whether it's a classic shirtdress or graphic, playful shapes.
COQUETTE
You know it. Tarot actor Avantika knows it. Having gotten a much-needed update, bows are absolutely inescapable right now. Here, we humbly suggest a few ways you can wear them without looking like everyone else.
You're About to See Vacation Everywhere
Sunscreen. But, like, fun.
Is Speed Dating...Back?
Hear us out: one outfit, one makeup application, multiple dates.
JEWEL WILL STILL SAVE YOUR SOUL
Artifice is out, mental health is in, and Jewel's been ready for this moment her entire life.
The MAGIC of CHARLOTTE TILBURY
The world's most beguiling makeup artist on beauty, stars, love, and sex.
LOOKING FOR TONI LANE
She was crypto's It Girl, the young woman onstage at the conferences hyping blockchain as a way to radically reshape an unjust world. The young woman at the industry parties schmoozing with wealthy venture capitalists to get them on board. The young woman at the spiritual retreats seeking endless ways to self-improve. People loved her. And then she disappeared. What happened to Toni Lane Casserly-and what does her tragic death reveal?
ONLY IN VENICE
As the Venice Biennale marks its 60th edition, the city's art scene has never been more vibrant.
sabrina carpenter
The singer, actor, and miniskirt enthusiast just wants to chat.
NATURAL FIXES Migraine Management
Try these holistic remedies for frequent headaches.
5 MYTHS ABOUT PET HEALTH
Many of us fret more about our furry family members' well-being than about our own. That's all the more reason to clear up fuzzy thinking.
Ms. Bright Side
For Dua Lipa, queen of the dance floor and everyone's big sister, life is only worth living if you're having fun.
SUMMER SOUNDS
Meet the breakthrough artists you'll have on repeat.
The Hormone Specialist
Here's what an endocrinologist wants you to know about diabetes, weight, and more.
are you swiping right?
WHAT IT'S LIKE TO DATE AFTER 50 AND HOW TO ACTUALLY MEET SOMEONE GREAT
Craft your perfect SKINCARE ROUTINE
Applying products in the wrong sequence can diminish efficacy and therefore results, because of either the texture or the ingredients.
What It's Really Like to Cut Off Your Parents
More and more young people have entered their family estrangement era, for better or worse. But mostly for better.
Higher Power
There will be no \"I just can't believe it!\" sentiments in this story. Twenty-two-year-old pop sensation Tyla isn't interested in being a wide-eyed ingenue-she always knew she'd get here.
Let's Talk About WRINKLES
I've kept that video handy these last 12 years because it is hilarious, but also as a reminder: Caring more than fleetingly about my wrinkles (and gray hair and menobod) feels out of sync with my values.
Beauty TOOLS and TECH
If you don't like the look and feel of peach fuzz on your face, dermaplaning may be a solution.
Common SKIN CONCERNS, solved
Eczema is an umbrella term for a group of conditions that cause dry, itchy skin
EAT for better skin
YOU CAN HAVE A PERFECTLY CURATED SKINCARE LINEUP and still feel as if you're missing a piece of the healthy-skin puzzle.
We Need to Talk About Secondary Infertility
With reproductive medicine under political attack, this long-overdue conversation is more necessary than ever.
Young Love ON THE Streets OF Mexico City
OUR COUPLE SPOTTING SERIES HEADS SOUTH TO BRING YOU MORE DELIGHTFUL PAIRINGS.
MUSIC for This MOMENT
Featuring NORMANI, GRACIE ABRAMS, FLO MILLI, COCO JONES
The Skin You LIVE IN
Along with your hair, nails, and sweat glands, your skin is part of your integumentary system, the protective outer layer of the body.
Y'all Better Not Be Sleeping on Canada
It’s so much more than Niagara Falls, okay? And it’s literally right there points up*) waiting for you and your next epic vacation.
BODY BY BOTOX
Barbie neck. Angular shoulders. And a long-lasting back massage? Injections are no longer just for your face.
GREATEST HITS
Musicians are revisiting their fashion \"eras\"-and with them, their pasts.