Why Is Junk Food So Tempting?

Processed food, rich in sugar, salt and fat, fails to send the right signal to our brains, and makes us overeat.

- Vijay Thakkar

When was the last time you stopped yourself from having another scoop of your favourite ice cream, an extra potato chip or an additional cookie? Isn’t it puzzling how we can endlessly keep eating our favourite food items, which add pounds of fat even before we know it?