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The Two-Wheeled Commuter Car?

October 14, 2016

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Forbes India

Already massive in China and popular in Europe, electric bikes are making inroads in the US. An MIT engineer thinks his throwback design will win over city dwellers.

- Shelby Carpenter & Susan Adams

The Two-Wheeled Commuter Car?

It’s 75 degrees, a warm day in San Francisco, but Adam Vollmer isn’t sweating as he mounts a steady grade toward Mission Dolores Park.

“I used to hate biking to work,” he says as he pedals along. “There’s this hill by my house that just pitches straight up a wall. Now it’s not so bad.” That’s because Vollmer, 36, a mechanical engineer with the trim build of an endurance athlete, can always get a boost from his bike’s hidden motor.

As the CEO and founder of Faraday, a four-year-old electric-bike company, he believes he can carve out a profitable slice of the nascent US market for e-bikes. The target customer for his $2,500 machines: People who want to get from point A to point B in a dense urban environment where driving and parking can be a nightmare. Many commuters favour e-bikes over manual models because they allow you to zip to work at speeds of up to 20 mph without breaking a sweat. Others simply think they’re fun. And ageing boomers, who may have given up riding because of arthritic knees or poor fitness, find that e-bikes are getting them back on the road.

Faraday riders have options. If they don’t push the blue power button on the back of the controller, a rectangular box the size of a large wallet that sits below the seat, the Faraday works like a regular bike. Once the motor, which is embedded in the bike’s front hub, is turned on, the head- and tail-lights illuminate and a thumb switch on the left handlebar can select medium or high power. Start pedalling and a sensor in the crank activates the motor. The harder the rider pumps, the greater the motorised help, making San Francisco’s hills feel like flats.

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